About
We believe children should be valued as children, not consumers. Our Bye Buy Childhood campaign aims to empower families to challenge the commercialisation and sexualisation of childhood through positive action.
Get Involved
As individuals, we can feel small against the power of commercialisation. But together we can, and will, make a difference, a difference that will transform the lives of children.
News
Mothers' Union has published a brand new report into progress on ending the commercialisation of childhood since the launch of Bye Buy Childhood in 2010; along with new resources to help you get involved. Find out more on www.mothersunion.org